My last blog for the semester! Happy days. At this point, it’s no surprise to anyone that adopting social media can have a wide range of positive effects. However the hard part of this is determining what returns you are making. It’s great if you can establish multiple social platforms for your company, but are costs involved greater than the rewards – could you even tell?
This week’s topic is all about the return of investment (ROI) in social media, and the difficulties encountered in trying to quantify and resolve those figures. It’s a general term for trying to identify how effective social media implementation and usage actually is. In this blog, I will analyse how it can be done. Continue reading